PORTFOLIO
I drive the growth of fashion brands through strong internal operations.
PROJECTS
1
Fashion management
Merci Palais Dor’s | Thesis project
Key contributions:
* Analysis of internal management using strategic models.
* Assessment of the brand’s situation and internal and external factors.
* Proposal of strategies with tactics, OKRs, and KPIs.
* Development of an internal diagnostic and strategic planning tool for emerging brands.
2
Bold Atelier
Activewear | Real Company
Role: Consultant in diagnostics and strategic management.
Key Contributions:
* Organizational diagnosis through surveys.
* SWOT analysis of micro and macro environments by area.
* Evaluation of customer relations and CRM.
* Loyalty and acquisition strategies.
* Recommendations to strengthen brand experience.
3
Eunoia
Eunoia Formalwear | Academic Project
Role: Fashion Manager focused on research and market strategy.
Key Contributions: * Competitor analysis and benchmarking.
Market study and segmentation.
* Survey interpretation and insight generation.
* Value proposition and empathy mapping.
* Project strategic objectives.
* Integrated communication strategies.
4
Verknipt
Swimwear | Academic Project
Role: Designer and product strategist.
Key Contributions:
* Survey of potential consumers.
* Competitor analysis.
* Trend research (color palette, aesthetics, functionality).
* Illustrations and prints.
* Garment construction of two prototypes.
* Product presentation as a creative piece.